Microsoft has announced today that it will be opening its third California retail store in South Coast Plaza in Costa Mesa, CA. The software giant did not give an exact date for the store’s opening, but did say it would be this spring. This move continues a trend of opening stores on the west coast, closer to Microsoft’s home base. 

There are also a fair number of Microsoft retail stores in other areas, including the Midwest, but none on the east coast. Rumors indicate that Microsoft may be looking to change that with a store in New York sometime this year. The stores are used as locations for consumers to get their hands on the latest Microsoft devices and software. Windows Phone 7 is a big part of the initiative, but pre-configured computers from Microsoft partners are also present.

Despite the similarities in look to the Apple stores, there are only seven currently open Microsoft stores. Apple is over 300 at this point. Do you think Microsoft will ever see anything approaching the retail success for Apple?

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