(credit: Maria Elena)

Facebook doesn’t like the fact that most users don’t dwell in the social network; they just passively visit on a daily basis. According to The Wall Street Journal, the company may be looking to change this “bad” habit by developing a standalone camera app that would encourage creating and sharing photos and videos all within Facebook.

“People familiar with the matter” claim that Facebook’s “friend-sharing” team has developed a prototype for an app that would open to a camera and allow users not only to take and share photos but also to record video and start livestreams as well. If the app opens to a camera, it would make it much like Snapchat. Facebook has tried in the past to make a Snapchat-like competitor app called Slingshot that lets users share photos and videos that disappeared after 24 hours. Facebook also dabbled in photo editing and sharing apps—the company developed the aptly named Camera app only to abandon it and Slingshot when neither caught on with users.

Facebook-owned Instagram certainly doesn’t have a problem with users just passively visiting the app. That social network has become a place for the most manicured photos, but Facebook is focusing on spontaneous image and video capturing with this latest effort. While Instagram makes users go through multiple steps before posting an image (upload, crop, add filter, edit, write caption, etc), it’s likely that Facebook’s standalone camera app would encourage users to post without thinking twice.

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